Below is the information we need to create your "Specialist Services" website:

Website Administration

  • Domain Name:
  • Email Transport
    • Provider (Sendgrid, Gmail or Godaddy)
    • User and API Key:
    • Email Address for form contacts
  • Google Analytics
    • GA4 ID:
    • Google Analytics TAG Script within site header: 
  • Facebook Pixel Code from Meta Business Manager:
  • Legals:
    • Client details 
      • Company Name:
      • Legal Email Address Contact:
    • Terms of service (example)
    • Privacy Policy (example)
    • Cookie Policy (example)
    • Website Disclaimer (example)

Material for Website Design

Website Header

  • Logos: file type - transparent png
    • Header: 350 x 150 pixels (transparent png) saved as site-header
    • Favicon: 48 x 48 pixels (transparent png) saved as site-favicon
  • Socials: Select up to 5 that apply and paste and provide the links
    • Facebook Page: (Business)
    • LinkedIn: (Business or personal)
    • Pinterest: (Business)
    • Twitter: (Business or personal)
    • Youtube:
    • Snapchat:
    • Google Page:
    • Instagram Page: (Business)
    • TikTok: (Business)

Section 1 - Header

  • Title: Maximum 8 words
  • Text: Maximum of 30 words
  • Image or video: for video provide the link, or for image save the image as header.jpg or header.png (transparent)

Section 2 - Introduction

  • Title: Business Name Maximum 4 words
  • Text: Maximum 60-70 words - usually your unique selling proposition and how you help your ideal audience

Section 3 - Services best with 3 services per row

  • Title: Maximum 5 words

Then for each service, provide the following;

  • Title: Maximum of 5 words
  • Text: Maximum of 400 characters or 50 words
  • Image File: JPG or transparent PNG less than 80 kbs in file size
  • Image Dimensions portrait (300 x 300 pixels) or landscape (500(w) x 400(h) pixels)
  • Button Text: Maximum of 18 characters
  • Button Section: Which section to point the button

Tip: To make the display look balanced, try and use the same number of characters (including spaces) and for the images, use the same aspect ratio and dimensions for either portrait or landscape.

Section 4 - About us

  • Title: Maximum 4 words, i.e. "About us" or "Something Else You Want" 
  • Text: Maximum 150 words around 750 characters, including spaces within 3 paragraphs
  • Image File: JPG or transparent PNG less than 80 kbs in file size
  • Image Dimensions portrait (400(w) x 500(h) pixels)
  • Button Text: Maximum of 18 characters
  • Button Section: Which section to point the button

Section 5 - Our Approach

  • Text: Maximum 150 words around 750 characters including spaces within 3 paragraphs
  • Image File: JPG or transparent PNG less than 80 kbs in file size
  • Image Dimensions landscape (500(w) x 250(h) pixels)

Section 6 - Testimonials

  • Title: Maximum 5 words i.e. "What some of our clients say!" or "Testimonials"
  • Button Text: Maximum of 18 characters
  • Button Section: Which section to point the button

Then for each testimonial, provide the following;

  • Testimonial Title: Maximum of 6 words
  • Testimonial Name: Name of person and company name if applicable 
  • Testimonial Text: Maximum of 150 characters or 30 words
  • Image File: JPG or transparent PNG less than 80 kbs in file size
  • Image Dimensions portrait (400 x 400 pixels)

Tips: 

  • Layout: To make the display look balanced, try and use the same number of characters (including spaces) and for the images, use the same aspect ratio and dimensions for either portrait or landscape.
  • Testimonial Name: If you use name and company for testimonial name, ensure that you do the same for all testimonials
  • Testimonial Images: if the person does not provide a headshot, use a profile photo from either LinkedIn or Facebook.

Section 7  - Frequently Asked Questions

  • Title: Maximum 5 words i.e. "Frequently Asked Questions" or "Here are some common questions" 
  • Maximum number of FAQ's: 12
  • FAQ Question and Answer: 
    • Question Text: Maximum 8 words around 50 characters, including spaces
    • Answer Text: Maximum 60 words around 300 characters, including spaces

Tips: 

  • Number of questions: try and provide an even number of frequently asked questions to balance out the page display
  • Answer Text: This can be as short or long but keep it concise and to the point and less than the Maximum as outlined above

Section 8 - Blog and articles

The format for your blogs:

  • Blog Title: Maximum of 50 characters or 8 words 
  • Blog Abstract: Maximum of 400 characters or 80 words
  • Blog Article: Knock yourself out. The more content in the article, the better. However, make it easy to read for your audience. Run the article through something like Grammerly and check for plagiarism to get a better outcome.
  • Blog Images: portrait (600 x 600 pixels) or landscape (1200(w) x 628(h) pixels)
  • Button Text: Maximum of 18 characters
  • Button Section: Which section, page or website URL to point the button

Tips: 

  • Number of blogs: Create a minimum of 3 blogs so that the row displays well on the page
  • Blog Abstract: Use the same number of characters for every blog abstract, meaning the display looks uniform for each row.
  • Blog Article Images: Use the exact dimensions for every blog - this means consistency across all blogs.
  • Blog Article content: Create blog content based on subjects from your services, subjects relating to client stories and outcomes (without naming the person unless it's a testimonial), and subjects related to your type of specialisation. 

Section 9 - Your form

  • Title: Maximum of 2 words with a maximum of 15 characters, including spaces
  • Sub Title: Maximum of 20 words with a maximum of 80 characters, including spaces
  • Form fields: What information do you want to collect on your home page i.e.
    • Name
    • Email
    • Phone
    • Book Date
    • Book time of day (what time breaks do you want)
    • Service (what 6 services do you want selected)

Tip: Don't ask for people to add a comment otherwise, your form will get filled with spam.

Section 10 - Contact Details

  • Title: Maximum of 2 words  with a maximum of 15 characters, including spaces
  • Image: usually business logo - landscape (500(w) x 150(h) pixels) transparent PNG file
  • Our Hours of Operation: Day of week to the day of the week, hours from - hours to
  • Address: Place of Business, Registered Address or PO Box
  • ABN:
  • Phone:
  • Email:
  • Services: List up to 6 and keep the number of characters (including spaces) to a maximum of 20
  • Buttons: Select up to 4 made up of socials, Messenger chatbot link to conversation, email for desktop visitors or SMS for mobile visitors

Section 11 - Directions

  • Title: Maximum of 2 words with a maximum of 15 characters, including spaces
  • Sub Title: Maximum of 2 words with a maximum of 20 characters, including spaces
  • Business Address:
  • Text on Map Button: Shorten to a maximum of 30 characters, including spaces  

Other tasks to complete

Once we have got your website content completed and styled

SEO: 

  • Name your pages and give any additional pages you add a custom URL i.e. "pricing", "contact" etc.
  • Give every image throughout the website an "Alt/Title for this image"
  • For every content piece, update SEO, Open Graph and URL with information relating to the content piece, such as
    • Meta Title (60 characters)
    • Meta Description
    • Open Graph image 1200 (w) x 629 (h) and
    • a custom URL relating to the content piece.

Image SEO: Alt/Title for this image

  • Section 1 - Header, i.e. Business Name | Describe how your business helps people in no more than 10 words with 3 keywords from text content
  • Section 2 - Introduction, i.e. Business Name | Describe your business in no more than 10 words with 3 keywords from text content
  • Section 3 - Services for every image within the list, i.e. Business Name | Describe your service in no more than 8 words  with 3 keywords from text content
  • Section 4 - About us, i.e. Business Name | Describe your story in no more than 10 words with 3 keywords from text content
  • Section 5 - Our Approach Business Name | Describe your approach in no more than 10 words with 3 keywords from text content
  • Section 8 - Blogs Business Name | Use Blog Title
  • Section 10 - Contact Details Business Name | Located in [Suburb, postcode, city, country] providing [Type of Services]

SEO Sections to be updated

  • Home Page and any additional Pages under the section Page HEAD, SEO and Sidebar
  • Section 3 - Services 
  • Section 6 - Testimonials under the section SEO, Open Graph and URL - Update URL to "what-the-testimonial-name-and-signature-is"
  • Section 7 - Frequently Asked Questions under the section SEO, Open Graph and URL. Update URL to "what-the-title-of-your-FAQ-is"
  • Section 8 - Blogs under the section SEO, Open Graph and URL. Update URL to "what-the-title-of-your-blog-article-is"